Pivka among the top three at SOF in the category of original illustration! In cooperation with the Yootree creative agency we designed the packaging for Pivka’s packaged meat, featuring 3 different illustrations of the world of Pivka.
Our goal was to devise an original story of the authentic Pivka world, representing the local origin of Pivka chicken meat. We created a series of illustrations within illustration under artistic guidance using the popular endless paper technique We took the public on a journey of discovery, exploring the details and culinary horizons with authentic meat delicacies.
Pivka among the top three at SOF in the category of original illustration!
The award was accepted by the Marketing Director and the Brand Manager of Pivka.
Award Ceremony, Avditorij Portorož; Slovenian Advertising Festival
Key highlights:
- Promotion of local countryside,
- Collaboration with a local author,
- Innovative approaches
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